In-store video visuals for the Gilt shop-in-shop in Saks Off 5th’s national flagship store on 57th Street in NYC. Gilt’s first brick-and-mortar location targeted the fashion-conscious, value-aware millennial shopper. I developed a two-minute hero visual to celebrate the inspiring energy and style of New York City without distracting from the shopping experience. I also produced secondary videos – featuring looks from Gilt’s upcoming online sales – designed to inspire customers and educate them on Gilt’s core offering.